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The 22Nd Abu Dhabi International Book Fair Opens Today To Celebrate Culture And Trade


Abu Dhabi, March 27, 2012: The annual Abu Dhabi International Book Fair [ADIBF] 2012 opens its doors today at the Abu Dhabi National Exhibition Centre [ADNEC]. Being held under the patronage of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the book fair will feature over 200 events spanning across business, culture, and children and cooking.  It brings together over 900 exhibitors from 54 countries, showcasing over half a million titles in 33 different languages.

To be held across Halls 9 to 12, the ADIBF 2012 promises to be one of the biggest and best book exhibitions in the region. In a unique first of its kind, the Abu Dhabi book fair has taken its pride of place as the Green Fair, thanks to its eco-friendly initiatives. All ADIBF marketing collaterals, including brochures and folders, have been printed on special recycled paper. In addition, all giveaway items for the book fair are being produced from recycled paper, fabric and biodegradable material, thus leading the way towards a conscientious and eco-friendly fair.

Mr. Jumaa Abdulla Al-Qubaisi, Director of Abu Dhabi International Book Fair, said: “The Abu Dhabi International Book Fair has played a strategic role in bringing top-notch authors and publishers on a common platform with readers. This year, we aim to take this interaction to new levels through initiatives such as Tawaqee, DAAD coupled with a very enriching cultural programme. We promise to unravel a totally new experience to book lovers in the region, with an exhibition that reflects and enriches the culture and civilization of the UAE.”

Trade visitors to the ADIBF have the option of online registration and payment through its interactive website www.adbookfair.com,. The six day ADIBF will operate daily from 9am to 10pm every day, except for Friday when it will be open from 4pm to 10pm.

The 22nd Abu Dhabi International Book Fair will run from 28 March – 2 April 2012

About the Abu Dhabi International Book Fair

The 22nd Abu Dhabi International Book Fair will take place at the Abu Dhabi National Exhibition Centre from the 28 March – 2 April 2012. ADIBF is modelled on international best practice and attracts world class talent each year. ADIBF seamlessly combines business-to-business opportunities for the publishing industry with a rich and diverse cultural consumer programme.

About Abu Dhabi Tourism & Culture Authority

Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike. The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. The authority supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

 
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