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Superstar J Balvin Confirmed For Abu Dhabi Showdown Week

Colombian Reggaeton singer J Balvin has been confirmed to play at The Arena, Yas Island’s brand new indoor venue, on 5 September as part of Abu Dhabi Showdown Week. The inaugural seven-day fight-and-fitness-themed festival will feature a series of nightlife and entertainment events organised by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) to complement the UAE capital’s mega UFC? 242 event.

Known as Reggaeton’s global ambassador, J Balvin is now one of the top streaming music artists in the world, regardless of language, and is propelling Latin music to unprecedented worldwide prominence. Balvin topped the Global Top 50 on Spotify with his hit ‘Mi Gente’, before collaborating with American rapper Cardi B and Bad Bunny on the #1 hit ‘I Like It’ in 2018. With his wide-ranging collaborations, Balvin has now collected 16 #1 Billboard hits and over 20 billion YouTube views. He has been the #1 global artist on that video platform for the last six weeks.

The concert will mark Balvin’s UAE debut as he finishes off the two-night Abu Dhabi Showdown Week ultimate concert series, which also includes a performance by superstar rockers the Red Hot Chili Peppers on 4 September. A special early bird sale for Balvin’s concert starts on Monday,19 August from 12 pm."Abu Dhabi embodies diversity and boasts an eclectic mix of cultures and musical tastes, and J Balvin fits perfectly into this ethos, bringing something very different to Abu Dhabi Showdown Week," said Saeed Al Saeed, Destination Marketing Director at DCT Abu Dhabi. "This addition to the concert series emphasises our desire to create a programme that appeals to as many fans as possible and engages with the entire community.” The two-night series is just one element of a packed, city-wide programme of events planned for Abu Dhabi Showdown Week – which runs from 1-7 September.

Cementing Abu Dhabi’s position as the Middle East’s ultimate destination for entertainment and leisure experiences, Abu Dhabi Showdown Week will feature an expansive series of lifestyle events to suit all tastes, from pool and beach parties to culinary and retail promotions as well as the Abu Dhabi Sports & Fitness Expo, which will run from 5-7 September at du Forum, Yas Island.

About The Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate's heritage. A key role played by the Department is to create synergy in the destination's development through close co-ordination with its wide-ranging stakeholder base.

About UFC®
UFC®, is the world’s premier mixed martial arts organization and the largest Pay-Per-View event provider in the world. With more than 300 million fans worldwide, including 70 million social media followers across all of its digital platforms, UFC’s programming is broadcast in over 170 countries and territories to more than one billion TV households worldwide in 40 different languages. UFC produces more than 40 live events annually and consistently sells out some of the world’s most prestigious arenas. Since 2001, UFC has been proudly headquartered in Las Vegas, with a network of employees around the world. UFC’s current roster boasts more than 570 athletes representing over 55 countries currently on its active roster. UFC FIGHT PASS®, the world’s leading digital subscription service for combat sports, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. UFC was acquired in 2016 by global sports, entertainment, and fashion leader Endeavor, along with strategic investors Silver Lake Partners and KKR, in what is among the largest transactions in sports history.

 
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