bu Dhabi, UAE, October 12th, 2011: R.B.K Middle east, the sole distributor for Reebok in the GCC, has announced the opening of a shiny new store at Mushrif Mall in Abu Dhabi.
The opening of the retail outlet is in direct response to the growing demand by people in the UAE and across the GCC for the latest innovations in sports and lifestyle products and is an integral part of Reebok’s expansion plans in the region.
Measuring 165 square meters, the store is the second standalone Reebok shop to open in Abu Dhabi, after Abu Dhabi Mall, and features the latest in health and fitness apparel, footwear and accessories from all Reebok collections, including EasyTone, Zigtech and Reelite, as well as, the recently launched RealFlex barefoot running shoe.
Commenting on the opening, Mark Greiner, General Manager, R.B.K. Middle east said: “The new store is designed to give every customer a complete Reebok experience. Whatever activity or personal level of fitness they are at, or, looking to achieve, we will help individuals to reach their fitness goals and to look and feel great whilst getting there.”
The Reebok store is located on the 1st floor of Mushrif Mall, and is opened Sunday to Wednesday from 10 am to 10 pm and Thursday to Saturday from 10 am to 11 pm.