Dubai, United Arab Emirates
For drivers requiring emergency car battery replacement, Dial-A-Battery is poised to play the role of “superhero-to-the-rescue”.
The new, innovative service saves vehicle owners the time and effort of getting their vehicles towed to a garage to have the battery replaced.
Operating initially in Dubai with a view to rolling the service out across the UAE and the Gulf, Dial-A-Battery lets the customer call a toll free number and have their vehicle battery replaced in less time than it would take to have the vehicle towed to a garage.
“Dubai residents don’t have time or interest in being subjected to ‘battery replacement trauma’ with all its related hassle and headache. They only want to be rescued,” said Asad Badami, the managing director of A-MAP, one of the UAE’s leading distributors of automotive spare parts, batteries, tires, and lubricants, and supplier to Dial-A-Battery.
“Due to excessive heat in the UAE and across the Gulf countries a vehicles battery life is significantly reduced, creating a strong demand for immediate battery replacement in this region,” Badami added.
The customer’s order for a new vehicle battery either to their home, office, or roadside location is simply confirmed by text message to a Dial-A-Battery operator, who then sends the request to the dispatch team.
Each dispatch vehicle is equipped with new batteries, state-of-the-art battery testing equipment, tools and analysers, while future plans for the service include tracking software that allows Dial-A-Battery operators to pinpoint the callers’ exact location and delivery time,
After completing the replacement process the customer is supplied with a warranty card and an invoice for the service.
Arabic and English speaking operators will be on hand to assist customers and a feedback call will be made after each delivery to evaluate and improve the service.
The service will expand into a 24 hour, seven days per week service in the Dubai early in 2012, rolling out in Abu Dhabi and other Emirates followed by quick expansion into surrounding GCC countries throughout 2012.