Jaeger-LeCoultre, the reference in Swiss fine watchmaking, is pleased to announce its official 3 year partnership with the Abu Dhabi Film Festival (ADFF), one of the largest and most influential international film festivals in the Middle East.
“Jaeger-LeCoultre has a long standing connection with the film industry, and a strong commitment to supporting and promoting cinematic culture. As a major player in watchmaking history, celebrating its 178th anniversary, Jaeger-LeCoultre is a true watchmaking legend, respected for upholding watchmaking traditions and maintaining the spirit of invention. A perfect fit in a region with shared regard for tradition and heritage mixed with modernity and the ultimate quest for perfection.” said Jérôme Lambert, Chief Executive Officer Manufacture Jaeger-LeCoultre.
Jaeger-LeCoultre’s long-established relations with the film industry are exemplified in its 7 year partnership with the Venice International Film Festival. The brand and the Festival share a common devotion to artistic heritage. The two sides meet each year to praise film and culture, to extol history and time. In recent years, Jaeger-LeCoultre and the Venice International Film Festival have been in close cooperation to support and promote the film culture.
In addition to the Venice Film Festival, Jaeger-LeCoultre recently joined forces with the Shanghai International Film Festival, further cementing its position as supporter of the global cinematic industry.
Throughout its history, La Grande Maison Jaeger-LeCoultre’s affinity has embraced not only the film industry’s development and heritage, but also its key characters; gracing the wrists of many famous cinematic faces as well as starring in several projects throughout the years. Hence, its collaboration with prestigious festivals not only provides a platform for Jaeger-LeCoultre to pledge its support to the world of cinema, it also provides an opportunity for Jaeger-LeCoultre to present its most beautiful High Jewellery Collections and most impressive High Complications, on and off the wrist.
A Reverso watch at the Black Pearl Awards
In celebration of the partnership between Jaeger-LeCoultre and ADFF, Jaeger-LeCoultre will be actively involved in all the highlights of the event, adorning the stars with its finest creations and presenting a personalized Reverso watch to the winners at the Black Pearl Awards; best actor, best actress, best director (Arabic film) and best director (Narrative). The pieces will feature a lacquered engraving of the ADFF logo handcrafted in accordance with the finest traditions.
Jaeger-LeCoultre Glory to the Actor Award
In addition to the four prizes at the Black Pearl awards, Jaeger-LeCoultre takes great pleasure at awarding a Glory to the Actor award, in recognition of the actor’s contribution to international cinema.
Manufacture Jaeger-LeCoultre
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 178 years of expertise, calls for the exercise of no less than 40 professions and benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing over 1,200 calibres and 300 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.
www.jaeger-lecoultre.com