Dubai, United Arab Emirates
Some of the most prestigious technology companies in the world, including Microsoft, Panasonic and Oracle, chose GITEX TECHNOLOGY WEEK to launch a host of new products in the Middle East and reveal strategies for the coming years.
Microsoft announced that their new set of cloud computing solutions, Office 365 will be available for trials across the region for the first time. The highly anticipated product is targeted at SME’s, which the company says has had neither the time nor resources to embrace cloud to its full potential.
“Office 365 is geared to support emerging economies in the region and accelerate the growth of local innovation industries,” said Samer Abu-Ltaif, Regional General Manager, Microsoft Gulf.
“For us GITEX is the natural choice to launch such a product – it is the most strategic event for us in the region and a measurement of its importance across the industry as a whole”
Panasonic Middle East unveiled for the first time its Home Energy Management System (HEMS) for the Middle East and Africa region.
Panasonic have created an advanced model of a home at their stand and are demonstrating new energy saving devices and proposing new solutions that integrate measures for energy creation, storage and management.
“As a global leader in the electronics industry, it is our duty to ensure a sustainable future, and the home energy management system will help us dramatically reduce the negative impact we are having on our natural world,” commented Masao Motoki, Director System Sales and Marketing Group, Panasonic Marketing Middle East FZE.
Trixee Loh, Senior Vice President, Dubai World Trade Centre said: “GITEX attendees continue to be drawn to our exciting week of activities, largely because we have such exceptional exhibitors showcasing breakthrough technologies,”
It was also an important day for Oracle, who reaffirmed their commitment to Middle East’s businesses by announcing new partnerships across the region including ADNOC (Abu Dhabi National Oil Company), the Ministry of Education in Saudi Arabia and a number of Qatar healthcare projects,
“As a world leader in software and hardware technology, Oracle has constantly participated in GITEX to unveil its products and keep its stakeholders abreast of Oracle’s innovation and leadership,” said Abdul Rahman Al Thehaiban, Vice President, Oracle Middle East & Africa. “As the hub of the ICT conference in the Middle East and Africa, GITEX is critical for Oracle. We have been participating at GITEX for the past 21 years because it offers the ideal platform for us to showcase the breadth and depth of our technology solutions and the opportunity to meet and network with our current and potential customers in the region.”
Launching brand new products and initiatives with private and public sector partners, emaratech, one of the leading technology solutions companies in the Middle East, revealed four initiatives including ‘Naqoodi’, a new online payment card for all government services and a smart e-gate system, ‘iris gate’, which automatically recognizes airport passengers’ face and eye features to ensure smoother boarding.
H.E. Thani Alzaffin, Director General of emaratech, said: “GITEX is an ideal platform for emaratech to network with senior officials, top executives and decision makers, and sign new deals in both the public and private sectors. Our aim is to contribute and drive a knowledge economy, and for any company with the same goal, GITEX is a must.”
GITEX TECHNOLOGY WEEK 2011 is open to trade visitors and industry professionals only from 10am – 7pm from Monday 10 October to Wednesday 13 October 2011 at the Dubai International Convention and Exhibition Centre. On Thursday 13 October the show will open at 10am and close at 5pm. Registration costs AED 70 per day or AED 130 for a five day pass. For more information, please visit www.gitex.com.