Abu Dhabi Press News

Abu Dhabi, 8 February 2012:- Emirates Motor Company (EMC), Mercedes-Benz Authorized General Distributor in Abu Dhabi and Al Ain and the flagship company of Al Fahim Group is pleased to be the Platinum Sponsor of the 2012 Abu Dhabi Bride Show and is offering a lucky bride-to-be a one week getaway in the all-new Mercedes-Benz CLS.

In his speech at the press conference of the Bride Show, General Manager Mr. Kamal Rafih of EMC commented, “EMC is proud to endorse this event as it brings together the lovely ladies of Abu Dhabi under one roof. As part of our corporate social responsibility initiatives and in line with the Mercedes-Benz tradition, we happily support activities which relate to fashion and which remind us of the significant role women play in our society.”

Mr. Rafih further commented that EMC’s training instructor, Mr. Marlon Robel, will be conducting basic vehicle safety training exclusively for ladies. “It is vital for every woman to be aware of how her car works, how she can minimize risks while driving and how to react during an emergency”.

At the Bride Show event beginning this week on 8 February 2012, EMC will be displaying the stunning Mercedes-Benz CLS at their stand as well as a selection of Mercedes-Benz premium accessories. “In 2011 we noticed a surge in our CLS sales compared to the old model especially in our female customer segment. This positions the CLS as one of the top three most popular Mercedes-Benz models with ladies,” Mr. Rafih continued.

To further strengthen their relationship with the public, EMC  will be awarding a one week getaway in a CLS to a lucky bride-to-be in a raffle during the event. “A wedding is an important event for a bride and we wish to be part of this memorable day by making her feel even more special.” Another raffle will be taking place during the show where EMC will also be raffling off a weekend test drive of the CLS and an elegant Mercedes-Benz watch to a lucky visitor of the show.