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Debenhams Opens At Dalma Mall, Abu Dhabi


Abu Dhabi, October 13, 2012: Reinforcing its growing market leadership, Debenhams today announced the opening of its new department store in Dalma Mall in Abu Dhabi. The new store is Debenhams’ first full scale store in Abu Dhabi.

The new store, located on ground Level of the mall, offers an impressive array of high street fashion, homeware, perfumes besides a full beauty, accessories and cosmetic section. The beautifully-designed store, spread across 4378 sq m, also showcases the full stable of Designers at Debenhams including Star by Julien MacDonald, Butterfly by Mathew Williamson, Jasper Conran, John Rocha, Ben di Lisi and Betty Jackson.

Kevin Pender, Marketing and Visual Manager of Debenhams Middle East said: “The new store at the iconic Dalma Mall is another important step in our growth strategy aimed at offering world-class fashion in Abu Dhabi. That this is our first full scale store in Abu Dhabi and seventh in the UAE speaks volumes of the customer demand for our products. We now have over twenty four stores in the Middle East, and we are looking to expand even further soon.”

In the new store, Debenhams also has on offer a wide range of labels that it has developed to meet the fashion needs of the whole family. The homeware department offers quality goods at great prices for the whole home - from bathroom to bedroom and kitchen to dining room.

Debenhams is one of the leading British department stores and it has a legacy dating back to 1785. Debenhams operates in more countries than any other department store with 70 stores in 26 countries Iran to Ireland and Malta to Malaysia.

Debenhams is the leading department store business from the UK. What differentiates Debenhams from other retailers is the unique combination of own-bought brands, exclusive designer ranges and leading international brands. The majority of our merchandise is available only at Debenhams. This unique mix of premium brands at affordable prices enables us to satisfy existing and attract new customers.
Our product ranges appeal to all ages and tastes across ladies wear, cosmetics, skincare and fragrances, accessories, menswear, childrens wear, lingerie and home wares.
Debenhams currently has over 20 'Designers at Debenhams', designing over 41 different ranges. Designer collections include J by Jasper Conran, Butterfly by Matthew Williamson, Rocha John Rocha and Star by Julien Macdonald. They offer aspirational merchandise in all departments at affordable prices.


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