Dubai, 21 October, 2011: DHL Express, the world’s leading international express services provider, is marking its most ambitious advertising campaign to date at The Dubai Fountain in association with Emaar Properties. The display is set to highlight DHL’s new advertising campaign, which reinforces its position as the International Specialists and market leaders of express services in the Middle East
Premiering at the iconic site in Downtown Dubai last night (Thursday 20th October), the display, complete with an eye-catching light show, has been choreographed in dramatic style to a specially reworked version of the Motown classic “Ain’t No Mountain High Enough”, which is also the anthemic soundtrack to DHL’s new campaign on air now across the region.
“This is a really exciting time for us, and we are absolutely thrilled to be working in association with Emaar Properties to help spread DHL’s compelling message of offering unrivaled speed, efficiency and strong customer service,” said Frank-Uwe Ungerer, Country Manager for DHL Express UAE.
“This is the first time DHL has ever done anything on this scale in the region, and it really does make for a spectacular sight, made all the more special as people in Dubai can sing along to the iconic music – I’d urge everyone in Dubai to get down to The Dubai Fountain and enjoy the performance while they can.”
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “Described as ‘The Centre of Now,’ Downtown Dubai’s iconic attractions including The Dubai Fountain inspire businesses and individuals to push their creativity and bring innovative experiences. The choice of DHL to build their international advertising campaign with The Dubai Fountain, the world’s tallest performing fountain, as a backdrop is a testament to the wide appeal of this must-visit tourist attraction.”
New global advertising campaign
The high-profile initiative is part of DHL’s most ambitious global advertising campaign, which is currently appearing across 42 key markets worldwide, demonstrating DHL’s international capabilities to meet the express shipping needs of all industries, and highlighting its global expertise and enhanced customer service. The campaign has been making headlines across the world, recently winning a highly coveted International Stevie® Award at the International Business AwardsSM held at The Emirates Palace Hotel in Abu Dhabi.
In addition to the display at The Dubai Fountain, in association with Emaar Properties, the International Specialist advertising campaign will also be highly visible across the UAE and the wider region following high-level roll out of the campaign
Elliott Santon, Marketing Manager at DHL Express in the UAE, added: “We’re delighted to have won the prestigious Stevie® Award for our new DHL International Specialist campaign. The performance at The Dubai Fountain in association with Emaar is particularly exciting for us and adds a unique flavor to the overall campaign, which is running on TV, radio and print media across the UAE until mid-December – all reinforcing the message that DHL are the International Specialists in Express shipping.”
The DHL display at The Dubai Fountain will run every Thursday, Friday and Saturday evening for a month.
Continued investment in the future of the Middle East
The company is expanding its worldwide capabilities and improving customer service through a significant investment program into infrastructure, employees and the brand.
DHL has been a pioneer in the Middle East logistics industry over the last 30 years through its innovation, service excellence and commitment to providing customers with superior logistics solutions. It currently has eight service centers, 30 service points, one hub and gateway, over 800 employees and 200 vehicles, while its dedicated airside facilities in Dubai and Abu Dhabi further enhance DHL’s extensive network and unique connectivity strength.
Please find more information on the global advertising campaign at www.dhl.com/express.