29th January 2012
Al Ain, UAE
UAE: Al Ain Dairy, the region’s largest dairy producer and leading FMCG brands has announced its participation in Gulfood 2012, the world’s largest annual food and hospitality show to be held in Dubai on February 19th to 22nd 2012 at the Dubai World Trade Centre.
At the event the company will be showcasing its new flavor offerings of drinking yoghurt based Morning Drink as well as new flavors' in the stirred fruit category such as Kiwi, Mango & Pineapple. Renowned for introducing innovative product to market, Al Ain Dairy who was award winners for innovative products with their Cardamom Milk in SIAL Abu Dhabi last year will be showcasing their new ranges at this year’s show.
Al Ain Dairy announced the launch of the first of its new product for this year with the introduction of its new “Morning” drinking yoghurt variant Mango Passion.
The UAE’s largest dairy company Al Ain Dairy plans to introduce many more new products this year and boost the production volumes across the entire product range in 2012.
The company plans to introduce range of camel milk products including niche ice cream flavors, plus additions to its cow milk variants and juices that will complement their existing portfolio including new juice combinations, yoghurts, and Laban varieties.
The company established in 1981, is a forward moving company and has announced expansion plans and major investments. Last year, Al Ain invested $2.5m on its new camel milking parlor. This year it plans to invest further $150m in a new cow farm and initiate an AED100m ($27.21m) expansion of its plant and factory which will double of the company's output.
Talking about its participation at Gulf Food 2012, COO Shashi Kumar Menon said “Gulfood is an important part of our event calendar and the opportunity to showcase ourselves. 2011 was a great year for us, and the company plans to roll out a range of new products across the whole portfolio in line with objectives. The new plan meets with overall trends in growing consumer demand and also reflects diversifying taste in the region.
The company also eyes further growth from potential new markets and is ready to meet the challenge that will propel production and supply chain to the next level.
"Overall we are seeing a general growth trend in all areas of our business so the future looks very good indeed for Al Ain Dairy," Shashi Kumar added.