Abu Dhabi, 20th of October 2011.
Anotah launches the new Collection of Autumn & Winter 2011 in the opening day of the new branch in Al Wahda Mall, Abu Dhabi. Mr. Teddy Abourjeily, Regional Marketing Manager of Anotah cut the ribbon in a crowd of Fashion Designers, High profile figures & Media.The new collection presents innovative and modern ideas of Anotah Fashion designers using bright colors giving vibrant radiance for kids and in particular women Fashion style sponsored by Linda Khalifa Salon for Makeup and hair Cut for all models.
For our new Collection Autumn & winter of 2011, Ms. Rawya Nabil said:” Our new collection, inspired from the nature colors, designed by a modern Arabic woman eyes.”
This is the season where feelings come to the fore for all we do, design, buy and wear.
A future res-tech approach weave a tapestry of dramatic composition, sensual shape and texture blocking, evoking and refreshing kind of oddness and newness of proportion that proclaims a unique femininity.
The selection of the colors matches with the mimic of Foreign and Arabic woman; a palette of rural tints in ochre, purple, whine, teal, and rust with some bright colors like fuchsia, orange and yellow come together as an urban harvest. Some tender touches of milk white and blush will be added as well.
Mr. Teddy Abourjeily, Regional Marketing Manger.
“ Anotah is currently operating 30 retail showrooms in selected malls all over GCC, our strategically networked presence continues to exponentially grow with our plans targeting further expansion fuelled by excellent business results and ever growing brand equity and strength. Driven by a huge success in other areas in GCC, Anotah added another success to its history by opening its second shop in Sharjah in Mega Mall on 21st of July 2011. And today is adding also a further milestone by opening in Al Wehda Abu Dhabi.
This opening won’t be the least in UAE, we will be opening other shops in Abu Dhabi and pushed by high profile customer’s demand we look forward to open our first shop in Dubai in the coming months.
Passionate about design and fashion, Anotah is all about bringing the latest trends to you. We are a designer fashion label and lifestyle brand with a network of shops. Creating with inspiration from around the world, Anotah is bold and exciting. Focused on delivering the highest standards, we embody quality in every stitch and cut and in the exceptional way we serve you. Anotah understands the unique taste and demands of fashion lovers. With shops in Kuwait, Qatar, Bahrain, the Kingdom of Saudi Arabia and the United Arab Emirates, we are further expanding into the rest of the Middle East and Europe. Anotah’s chic, trendy and casual collection caters to the needs of women (aged 17-40), teenage girls (aged 7-16) and young girls (aged 2-6).
Fashion is not just fabrics, patterns, designs and cuts. Fashion is you. Reveal your style and express yourself with Anotah.”
Mr. Anas Al Tahan, Business Development Director, Anotah.
“At Anotah, we believe that understanding the unique taste and demands of fashion lovers in the region is the key to our success. Through this belief, we have propelled Anotah’s popularity in the Middle East and today have more than thirty boutiques across Kuwait, Qatar, Bahrain, the Kingdom of Saudi Arabia and the United Arab Emirates recently.
In addition to our branches in Sharjah and Al Ain, we are opening soon two stores in the United Arab Emirates. In line with the changing times and to offer our customers an even more enjoyable shopping experience, Anotah now unveils its new Collection for the fashion conscious shoppers. We are certain that the store’s new look and collections will continue to draw Anotah loyalists and new customers who are looking for styles that merge exceptional extravagance with minimalistic feels.”
Anotah collections are designed by an in-house design team and then manufactured in Europe, Turkey and the Far East. The distinctive styles, attractive pricing and superior quality, gives Anotah its sartorial edge. Apart from the stores, Anotah has been keeping up with digital trends and has established an online presence, including a successful online shop that provides speedy qualified shipping at suitable cost.
With years of heritage in the region, Anotah plans on introducing the new look across its stores in the region as well as expanding into new markets and territories within the Middle East and Europe.