[Dubai, 18 December 2011] You can’t lose when opening up a bag of XL Chips; at least that’s what 15 lucky iPad 2 winners will tell you after capturing the coveted prizes for purchasing a duplex box of XL Chips from Notions Group – one of the UAE’s leading savoury and sweet snack food producers.
Customers who bought a duplex box of XL, anywhere in the UAE, were simply asked to find the code number inside every box over a period of two weeks, which they then needed to enter on the website. After answering a few questions, they were eligible for the win.
Fawaz Masri, CEO and Founder of Notions Group, said, “For everything our customers do to continue to make us one of the leading snack food producers in the UAE, we love nothing more than to show our appreciation by giving back. This is the first of many competitions that fans can take part in, which will be featured on the recently updated XL website, with many more prizes to come.”
The brand’s new website will serve as a platform for all future promotions, which will include both raffle draws and instant wins. By logging on and entering a specific code, which will be found on various XL Chips packets, customers will be directed to the relevant promotion page with instructions for participation. The winners of the first successful competition came from all over the UAE, including Dubai, RAK, Abu Dhabi, Ajman and Sharjah, proving that love for XL Chips it deeply set in the region.
Starting over 15 years ago, the mission to create the healthiest – and tastiest – chips in the region is made possible with the freshest regional potatoes out there. Coming in French Cheese, Paprika, BBQ, Salt, Salt and Vinegar, Jalapeno, Ketchup and Hot there’s a bag for every taste. Each bag is also double-packed to keep in all that flavour, and wrapped up in funky designs to appeal to the contemporary snacker.
Notions Group is also responsible for bringing us a diverse range of savoury snacks, which includes Amigo, tortilla chips; Fiesta, fresh potato chips; Raja, potato crunchies; and Twinkle, cheese balls. Along with confectionary items, including Dubai’s original guilt-free chocolate treat, Chocodate™, made with a layer of rich milk chocolate covering a velvety Arabian date, filled with a crisp golden roasted almond.